Lead your AI build
without becoming an engineer.
For non-technical founders who need to make confident AI and software decisions — without a CTO, without guessing, and without getting burned.
AI has raised the stakes
for non-tech founders.
After 10+ years across Australia and Japan, I've watched non-tech founders fall into the same four traps. The problem isn't that you can't code — it's that no one's given you the tools to lead confidently without one.
Hunting a tech co-founder who never shows up.
Handed to a co-founder who walks six months later.
Refinanced into an agency build that needs a full rewrite.
Over-engineered because nobody helped cut scope.
Your AI co-founder.
No equity required.
An AI advisor built for non-technical founders. A no-code path to your first 10 paying customers — without hiring a developer.
Describe your idea
In plain language. No jargon, no pitch deck required.
Get clarity
Find the leanest version that actually proves demand — before you spend a cent.
Walk away with action
A no-code step you can execute today. Not next quarter — today.
Get to a customer
A structured path, the right questions, one clear next move toward real revenue.
What founders say.
Matt mentored me to establish my business in Japan and expand to Australia in less than a year.
Founder · Perth, AU
Even as a non-IT company, we were able to implement IT and AI technologies and modernise our operations with confidence.
Founder · Sydney, AU
I tried different coaches before, but he is the best. Every session delivers insight.
Founder · Tokyo, JP
The Lean CPTO sharpens my thinking. It asks the right questions and guides me toward a clearer process.
Founder · Tokyo, JP
Hi, I'm Matt.
I help non-tech founders lead the build.
I've spent 10+ years working hands-on with founders across Australia and Japan — from pre-product all the way to funded scale-ups.
I currently work in tech staff augmentation and offshore placement, which means I've seen both sides of the dev relationship. I know what a well-run build looks like — and I know the exact moments non-technical founders get taken advantage of.
My goal isn't to make you technical. It's to give you the frameworks, language, and leadership skills to run your build confidently — with or without a CTO.