Lead your AI build … without becoming an engineer

For non-technical founders who need to make confident AI and software decisions – without a CTO, without guessing, and without getting burned.

Whether you’re still hunting for a tech co-founder or already working with developers and second-guessing every call – the gap is the same. No one’s given you the framework to lead the build.

TRY THE LEAN CPTO 👉 $5
Get The 5 Signs Your AI or Tech Build Is About to Go Wrong
who is this for?

This is for you if…

You’re a non-technical founder building software or AI
You’re hunting a tech co-founder and losing months to the search
You’re already building with devs or an agency and second-guessing every call
AI is part of your product and you’re not sure if you actually need it
You want to lead decisions, not just approve them blindly

Not for you if:

You want a coding course or done-for-you development
You’re looking for someone to build your product for you
The problem for non-tech founders

AI has raised the stakes for non-tech founders.

After 10+ years across Australia and Japan, I’ve watched non-tech founders:

Spend 6–12 months hunting a tech co-founder – and still ship nothing
Give away 20–50% equity to a co-founder who walks, triggers legal battles, or both
Refinance their mortgage to fund a $150K+ agency build that needed a full rewrite
Over-engineer with AI features nobody asked for – because no one helped them cut scope

The problem isn’t that you can’t code.

It’s that no one’s given you the tools to lead confidently without one.

The Lean CPTO

Your AI co-founder. No equity required.

The Lean CPTO is an AI advisor built for non-technical founders – yours for the price of a coffee. Get a no-code path to your first 10 paying customers – without hiring a developer.

1. Describe your idea

In plain language. No jargon, no pitch deck required.

2. Get Clarity

Find the leanest version that actually proves demand – before you spend a cent.

3. Walk away with action

A no-code step you can execute today. Not next quarter – today.

4. The outcome …

A structured path, the right questions, and one clear action – moving toward getting a real customer.

TRY THE LEAN CPTO 👉 $5
TESTIMONIALS

What founders say.

“Matt is truly intelligent, well-traveled, and highly experienced in both Japan and Australia. With his business background, cultural understanding, and tech-savviness, he mentored me to establish my business in Japan and expand to Australia in less than a year.”
AliFounder (Perth, Australia)
“Matt is incredibly kind and generous with his time and knowledge. As a founder without a strong technical background, I knew that we needed to introduce advanced IT and AI solutions into our company, but I often felt uncertain about where to start. He guided me from the very beginning, patiently explaining everything in a clear and approachable way. Thanks to his support, even as a non-IT company, we were able to successfully implement IT and AI technologies and modernize our operations with confidence“
Kayo TokumaruFounder (Sydney, Australia)
“Matt is a great and responsible guy to work with. I tried different coaches before, but he is the best and I got a lot of insight every session. If you are going to work with him, I promise you will develop some great outcomes”
RyounosukeFounder (Tokyo, Japan)
“The Lean CPTO has been extremely useful in helping me sharpen my thinking and stay on track. It consistently asks the right questions and helps me look at problems from different perspectives. What I find especially valuable is how it guides the order of questions, which makes my thinking process much clearer and more structured.”
HarukaFounder (Tokyo, Japan)
about matt

👋 Hi, I’m Matt.

I help non-tech founders lead the build.

I’ve spent 10+ years working hands-on with founders across Australia and Japan – from pre-product all the way to funded scale-ups.

I currently work in tech staff augmentation and offshore placement, which means I’ve seen both sides of the dev relationship. I know what a well-run build looks like – and I know the exact moments where non-technical founders get taken advantage of.

I’ve watched too many founders lose 6–12 months hunting a tech co-founder, hand over 20–50% equity to someone who walks, or refinance their mortgage for an agency build that needed a full rewrite.

My goal isn’t to make you technical. It’s to give you the frameworks, language, and leadership skills to run your build confidently – with or without a CTO.

150+

Founders Coached

10+ years

Across AU x JP startups

3x Founder

Of my own ventures

Frequently asked questions:

FAQs

Get $300/hr advice for $5

Stop guessing on AI. Start leading the build.

Try the Lean CPTO for $5, or grab the 5 Signs guide to see if your build is on track.

TRY THE LEAN CPTO 👉 $5
FREE GUIDE FOR NON-TECHNICAL FOUNDERS

Is your AI or tech build about to go wrong?

Most founders only spot the warning signs in hindsight – after the rewrite, the legal battle, or the six-figure mistake. This guide helps you catch them before they hit.

Recognise the 5 patterns that precede almost every painful build failure
Know what to watch for whether you’re hunting a co-founder, working with an agency, or already mid-build
Written in plain English – no technical background needed
Includes a ‘what to do instead’ action for each sign

If you recognise 3 or more signs, the Lean CPTO was built for you.

The 5 Signs Your AI or Tech Build Is About to Go Wrong