Lead your product build – without a CTO.
I’m opening a small founding cohort for Lean Tech Direction, my new program for non-technical founders who are done guessing about tech.
For this first 90-day round I’m capping it at 10 founders, with up to 3 who can upgrade into a 1:1 track.
Founding member pricing is open until 28 Feb, 11:59pm AEST. After that, price goes up and the “help me shape the program” perks disappear.
The outcome is simple:
Go from “no tech co-founder, dev trust issues, over-engineering” to one clear lean tech direction and a safe dev plan in 90 days, so devs can execute instead of debate while you stay in control without needing to “become technical”.
How we’ll do it
The model is straightforward. Three phases. Each one tightens the screws on risk and ambiguity.
Phase 1: Decisive on Tech (Days 1–30)
We lock your tech principles, preferred stack lanes, and decision filters so you can make calls without a CTO, stop over-researching, and stop reopening the same question every week.
Phase 2: Confident Dev Leadership (Days 31–60)
We co-design how you hire, brief, and manage devs. You’ll set expectations up front, define “good work” before anything starts, and have a clear way to catch problems early instead of at demo day.
Phase 3: Lean Shipping (Days 61–90)
We cut your MVP scope down to what actually matters, set shipping and “kill” rules, and get you into a cadence where products ship, learnings are captured, and perfectionism stops running the roadmap.
What you actually get inside
1. Lean Tech Direction Sprint
We’ll sit down and translate your product vision into Tech Principles, Stack Guardrails, and simple buy-vs-build filters, captured in plain language.
So you can hand one page to any dev and say “this is how we build”, instead of having a different architecture pitch in every meeting.
2. Dev Collaboration Setup
Together, we’ll choose the right tools and rhythms for working with remote or local devs and codify your “ways we communicate and update” in a short doc.
So you know what your devs are doing each day and week, without turning into a full-time project manager.
3. Dev Hiring & Vetting Pack
We’ll build your hiring guidelines, interview questions, and test task once, tailored to your product and budget.
So you can quickly spot who’s legit, who’s risky, and who’s a hard no, without pretending to be a senior engineer.
4. Ways of Working + Quality Bar
We’ll define what good looks like before work starts: comms expectations, estimation rules, demo cadence, and your non-negotiable quality bar.
So you don’t have to “trust your gut” on every ticket and can hold devs accountable with structure not vibes.
5. MVP Scope Cut & Shipping Rules
We’ll ruthlessly separate must-ship from “later” and give you clear shipping and stop-polishing rules.
So you actually get a real MVP into users’ hands instead of a Figma museum and a Git repository of half-finished greatness.
6. Founder Tech Office Hours
You’ll have regular access to me in group office hours to sanity-check decisions, untangle dev situations, and adjust your Tech OS as you grow.
So you’re never stuck in Slack DMs with a dev wondering “am I about to approve something expensive and dumb?”
Bonuses for the founding cohort
Founders’ Agile Lite Kit:
A bare-bones playbook for standups, week planning, and retros written for non-technical founders, not scrum masters.
So you can run a simple cadence your devs respect, without learning a new religion.
Founder–Dev Brief Template
A fill-in-the-blanks template you can use for any new feature or dev hire.
So you can send one clear brief instead of four scattered Looms and a wall of DMs.
You get these immediately, as soon as you join, so you can tidy up your current dev relationships while we build out the full Lean Tech Direction system.
Why this round is different
That means:
- you get pricing that will never be offered again
- I’m working closely with you to refine the tools and guardrails
- in return, you show up, implement, and let me use your wins (and lessons) as examples in future versions
If you want a “set and forget” course, this is not it. This is a working group to de-risk the tech side of your business over 90 days.
Your investment as a founding member
Future pricing once this is live:
- Lean Tech Direction (Group): $2,999
- Lean Tech Direction Plus (Group + 1:1): $7,999
Founding member pricing for this first 90-day cohort:
Group:
- Single pay: $1,900
- Or 3 payments of $750 (total $2,250)
Group + 1:1 Upgrade (max 3 founders):
- Single pay: $4,900
- Or 3 payments of $1,800 (total $5,400)
There are 10 cohort spots total.
However, there are 3 additional spots, if you want extra 1:1 support – for founders who want more private help on top of the group work.
You get a 7‑day love‑it‑or‑leave‑it window.
Join the cohort, do the work for a week, and if you don’t feel like you’re getting clearer and more confident about your product and your devs, tell me and I’ll refund you. No drama, no essays.
Who this is for.
This is a good fit if:
- You’re a non-technical founder with a real product idea already mocked up in Figma or Lovable
- You’re actively moving toward MVP in the next 3–6 months, not “someday when I find a CTO”
- You’ve tried courting a CTO or hiring devs and it’s felt slow, flaky, or expensive
- You’re willing to be the leader, make calls, and set direction, even if you never write a line of code
- You’re coachable, blunt, and okay being told “that’s over-engineered, cut it”
If you’re committed to staying in “I’ll just find a genius tech co-founder who reads my mind” fantasy land, this is not for you.
How to claim a founding member spot:
Step 1. DM me “Lean” via Instagram or fill out the form below.
Step 2. I’ll ask you a couple of quick questions to confirm fit and whether you’re better for group or 1:1.
Step 3. If it’s a match, you’ll pick your payment option, we’ll lock your seat and get your first Build Direction Intensive booked.
P.S. As soon as you join, I’ll send you the Founder–Dev Brief Template and Agile Lite Kit so you can clean up your current dev conversations this week, even before the first call.
Founding member pricing and the 10 spots are only available until 28 Feb, 11:59pm AEST. After that, price and access change.
You’ve done the hard thinking. This now reads like a real, grown-up offer.