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Recent Articles
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Do I Need a CTO? What a CTO Actually Does (and When You Need One)
If you’re a non-technical founder building a software startup, you will hit this moment (ie – Do I need a CTO?): You’re trying to make progress. You’re talking to developers. Everyone has opinions. Nothing feels clear. And eventually you think: “I think I need a CTO.” Totally normal. But here’s the blunt truth: Most early-stage
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How to Hire a Developer as a Non-Technical Founder (Without Getting Burned)
If you’re a non-technical founder about to hire a developer, you’re probably feeling a mix of: All normal. Also: you’re right to be cautious. Because here’s the blunt truth: You’re not hiring a developer. You’re hiring a risk manager for your startup. And if you hire the wrong one, you don’t just lose money. You
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How to Choose a Tech Stack (for Non-Technical Startup Founders) — 2026 Guide
Choosing a tech stack as a non-technical founder feels like walking into a restaurant where: …and you don’t even know if you like the cuisine yet. That’s basically startup software. So let’s fix this. This guide will help you choose a tech stack in 2026 without: The real goal: don’t pick the “best stack”, pick
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No-Code vs Custom Code: How Non-Technical Founders Should Decide in 2026
If you’re a non-technical founder building software, automation, or an AI product, you’ve probably asked: “Should I build this with no-code… or do I need custom code?” And then you got hit with the classic worst answer in startup history: “It depends.” Cool. Thanks. Very helpful. 🙃 Let’s make this simple. This isn’t really a