Rapid Changes in Japan: The Rise of Solo Activities
In Japan, the tradition of eating or drinking alone has seen a significant increase in recent years. More people are also traveling alone, and services catering to solo customers have diversified. Karaoke rooms, movie theaters, inns, hotels, and family restaurants now offer single-person tables and other solo-friendly arrangements.
The number of people choosing not to marry has increased, and the divorce rate remains high. In Japan, one in three people experiences divorce. This societal shift has contributed to the rise in solo activities, as more individuals are living alone and seeking out services that cater to their lifestyles.
Startups targeting solo customers have significant growth potential. Services like single-person dining are increasingly in demand, reflecting this trend. Individuals tend to choose relatively more expensive venues when visiting alone compared to when visiting in groups. Additionally, solo visitors tend to leave sooner as they have no one to engage with, leading to higher turnover rates. Solo customers also contribute to maintaining a quieter atmosphere as they do not have conversation partners, and many restaurants provide counter seating or single booths for these customers.
There has been a significant rise in solo activities in Japan, closely tied to these societal changes. Reflecting these trends, services and business ideas targeting single customers are gaining considerable attention. The growth of solo dining, solo drinking, and solo travel services is expected to continue, creating new business opportunities.
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